Headline: The Clintons were undone by the middle-American voters they once knew so well
That headline almost captures the truth from the Washington Post. It appears that rural white Americans and rust belt voters may have switched to Trump from a democrat ethos. He is Populist you do know.
Here is a teaser from the article and I have included links below to their excellent analysis of the election by demographics.
Few Americans knew the voters who rejected Hillary Clinton better than her husband. He lived among them growing up, and then studied them with a fanatical intensity during his political rise.
But now, with any notion of a dynasty dead and gone, one explanation for the stunning political demise of the Clintons might be the extent to which they moved away from a middle-American sensibility into the realm of the coastal elite, from McDonald’s to veganism to put it in symbolic terms, making it harder for Hillary to bridge the nation’s yawning social divide. This rendered her vulnerable even to the most unlikely opponent, a wealthy Manhattan real estate developer who had nothing in common with many of his voters except his uncanny ability to speak their language of discontent.
Bill Clinton grew up in rural southwest Arkansas. His mother called him Bubba and thought of him as her Elvis. Their neighbors were mostly white, had little money or clout, and felt alienated from the social and economic changes rumbling through the outside world and headed their way.
These same citizens later dealt the brash young Bill Clinton an unsettling early defeat, tossing him and his wife, Hillary, out of the Arkansas governor’s mansion in 1980 after a single two-year term. They thought he was too much of an elitist, that his wife was not one of them, but an independent feminist who wouldn’t even take his last name, and that his policies ignored their daily struggles. What incited their rage was a state tax on license plates based on the weight instead of price of a vehicle — making a farmer with a heavy, old pickup truck pay more than a rich city slicker driving a Porsche.
His opponent, Frank White, had been dismissed as a lightweight know-nothing who would drag Arkansas back into the 19th century, but White found a way to turn that argument on its end, saying he would return the state to its gloried past. His message connected with the frustrations of many white voters — an early variation of what Donald Trump would do to Hillary a full 36 years later with his evocation of a long lost great American past that only he could restore. Clinton became the youngest ex-governor in American history, and the Clinton era was thought to be over not soon after it had begun.